E Cigarette Maker Juul Labs Is Raising $1.2 Billion Bloomberg Leading Health Groups Urge FDA to Campaign for Tobacco Free Kids The FDA agreed to allow the sale of Juul's tobacco and menthol flavored e cigarettes after ordering them to temporarily remove its products from the market three years ago. FOX 5 reports on the Differences Between a Vape and a JUUL by Kashif Bashir Medium Nicotine formula used by e cigarette maker Juul is nearly identical to the flavor and addictive profile of Marlboro cigarettes : r science