Marilyn Monroe's gowns by William Travilla in Gentlemen Prefer Blondes March 27, 1953, saw Marilyn Monroe stepping onto a Los Angeles studio set wearing a breathtaking gold lam gown designed by the legendary William Travilla. Travilla, who would go on to design The famous gold lam gown was designed by William Travilla for Marilyn Monroe to wear in the 1953 film Gentlemen Prefer @audreyfan2 on Tumblr Marilyn Monroe "Lorelei Lee" gold pleated halter gown by Travilla worn during filming and promotion of Gentlemen Prefer Blondes. ( 1953) . Sunray pleated gold lam halter style gown with hook and eye neck Archival Travilla Gold Lam Gown (1970s) An extraordinary archival piece by William Travilla, Hollywood's master of sculptural glamour. This gown was produced in the 1970s as part of Travilla's own reinterpretation of